Tool Directory

Automation Tools for SMEs

Curated tools to help you automate your business. From workflow automation to AI assistants, find the right tools for your needs.

Workflow Automation

Zapier logo

Zapier

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Connect your apps and automate workflows. The most popular automation platform with 5,000+ app integrations.

Free plan available, from £15/monthBest for: Beginners & small teams
Make (Integromat) logo

Make (Integromat)

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Visual automation platform with more complex workflow capabilities. Great for advanced automations.

Free plan available, from £7/monthBest for: Complex multi-step automations
Power Automate logo

Power Automate

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Microsoft's automation tool. Excellent if you're already using Microsoft 365.

Included with Microsoft 365, standalone from £12/monthBest for: Microsoft ecosystem users

Open-source workflow automation. Self-host for free or use their cloud version.

Free (self-hosted), cloud from £18/monthBest for: Technical teams wanting control

👥CRM & Sales

HubSpot CRM logo

HubSpot CRM

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Full-featured CRM with marketing, sales, and service tools. Generous free tier.

Free CRM, paid plans from £18/monthBest for: Growing businesses wanting all-in-one
Pipedrive logo

Pipedrive

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Sales-focused CRM with visual pipeline management. Simple and effective.

From £12/month per userBest for: Sales teams
Zoho CRM logo

Zoho CRM

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Affordable CRM with extensive features. Part of the larger Zoho ecosystem.

Free for 3 users, from £12/monthBest for: Budget-conscious businesses

💷Invoicing & Accounting

Cloud accounting software popular with UK businesses. Excellent bank feeds and integrations.

From £15/monthBest for: UK small businesses
QuickBooks logo

QuickBooks

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Well-established accounting software with strong reporting features.

From £12/monthBest for: Businesses needing robust reporting
FreshBooks logo

FreshBooks

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Simple invoicing and accounting. Great for freelancers and service businesses.

From £12/monthBest for: Service-based businesses

📅Scheduling & Booking

Calendly logo

Calendly

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The most popular scheduling tool. Let clients book time with you without the back-and-forth.

Free plan available, from £8/monthBest for: Consultants & service providers
Cal.com logo

Cal.com

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Open-source Calendly alternative. Self-host for free or use their cloud.

Free plan available, from £12/monthBest for: Those wanting more control
Acuity Scheduling logo

Acuity Scheduling

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Feature-rich scheduling with payments, forms, and packages. Owned by Squarespace.

From £14/monthBest for: Businesses taking payments at booking

💬Customer Communication

Intercom logo

Intercom

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Customer messaging platform with chat, bots, and help desk features.

From £60/monthBest for: SaaS and tech companies

Live chat and chatbot platform. Easy to set up with good free plan.

Free plan available, from £24/monthBest for: Small businesses wanting chat

All-in-one customer messaging. Chat, email, and knowledge base.

Free plan available, from £21/monthBest for: Teams wanting shared inbox

📋Project Management

Monday.com logo

Monday.com

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Visual project management with automations. Very flexible for different workflows.

Free for 2 users, from £7/seat/monthBest for: Visual thinkers & teams

Task and project management with multiple views. Strong for team collaboration.

Free plan available, from £9/user/monthBest for: Teams with complex projects
ClickUp logo

ClickUp

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All-in-one productivity platform. Docs, tasks, goals, and more.

Free plan available, from £5/user/monthBest for: Those wanting everything in one place
Trello logo

Trello

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Simple Kanban boards. Easy to learn, great for visual task management.

Free plan available, from £4/user/monthBest for: Simple project tracking

🔧Field Service & Trades

ServiceM8 logo

ServiceM8

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Job management for trade and service businesses. Scheduling, quoting, invoicing.

From £25/monthBest for: Trades & field service
Jobber logo

Jobber

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Field service management with CRM, scheduling, and invoicing.

From £35/monthBest for: Home service businesses
Tradify logo

Tradify

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Built specifically for trade businesses. Job management made simple.

From £25/user/monthBest for: UK tradespeople

🤖AI Assistants

ChatGPT logo

ChatGPT

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OpenAI's conversational AI. Great for writing, research, and problem-solving.

Free, Plus £16/month, Team £20/user/monthBest for: General AI assistance
Claude logo

Claude

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Anthropic's AI assistant. Excellent for long documents and nuanced tasks.

Free, Pro £16/monthBest for: Long-form writing & analysis
Gemini logo

Gemini

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Google's AI. Integrates well with Google Workspace.

Free, Advanced £19/monthBest for: Google Workspace users
Perplexity logo

Perplexity

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AI-powered search engine. Great for research with cited sources.

Free, Pro £16/monthBest for: Research & fact-finding

🎨Image Generation

Midjourney logo

Midjourney

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High-quality AI image generation. Best for artistic and creative images.

From £8/monthBest for: Creative & marketing visuals
DALL-E (ChatGPT) logo

DALL-E (ChatGPT)

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OpenAI's image generator. Accessible through ChatGPT Plus.

Included with ChatGPT Plus (£16/month)Best for: Quick image generation
Canva AI logo

Canva AI

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AI features built into Canva. Magic Design, text-to-image, and more.

Free plan available, Pro £10/monthBest for: Non-designers wanting quick graphics
Adobe Firefly logo

Adobe Firefly

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Adobe's AI image tools. Integrates with Creative Cloud apps.

From £4/month, included with CCBest for: Adobe users

📧Email Marketing

Mailchimp logo

Mailchimp

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Popular email marketing platform. Good for beginners with automation features.

Free up to 500 contacts, from £10/monthBest for: Small lists & beginners
ConvertKit logo

ConvertKit

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Email marketing for creators. Visual automation builder.

Free up to 1,000 subscribers, from £24/monthBest for: Creators & course sellers
Brevo (Sendinblue) logo

Brevo (Sendinblue)

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Email, SMS, and CRM. Good value for transactional emails.

Free plan available, from £19/monthBest for: Transactional & marketing emails

📄Document & Knowledge

Notion logo

Notion

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All-in-one workspace. Docs, databases, wikis, and project management.

Free plan available, from £7/user/monthBest for: Internal wikis & documentation
Google Workspace logo

Google Workspace

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Email, docs, drive, and collaboration. The business standard.

From £5/user/monthBest for: Teams needing email + docs
Dropbox logo

Dropbox

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File storage and sharing with good collaboration features.

From £10/user/monthBest for: File-heavy businesses

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